Bags · decorated in-house
Custom Bag Embroidery in Auckland
We stitch your logo onto tote bags, backpacks, kit bags and satchels for New Zealand businesses, clubs and schools. Custom bag embroidery done in-house in Glenfield, no minimum order, couriered anywhere in the country.
Decorated in Glenfield, couriered to you — Mon–Fri 8:30am–5:30pm.
Before you ask
- What we do
- We decorate bags — we are a branding workshop, not a bag manufacturer. Supply your own or we source the blanks.
- Methods
- Embroidery stitched in-house on our own machine, and heat transfers pressed in-house on our own press.
- Minimum order
- None. One bag is a real order, though a very small run carries a handling charge shown on your quote.
- Delivery
- Courier NZ-wide from Glenfield. Typically 5–21 working days from artwork approval.
The range
Which bag suits the job
Six shapes cover almost everything we get asked to brand. The differences that matter are practical — how much flat panel there is, what the fabric is doing, and whether a hoop or a press can reach it.
Tote bags
Cotton and canvas totes, and the easiest bag in the range to decorate well. The front is one flat panel with nothing behind it, so a logo can go large without fighting a seam.
Backpacks and daypacks
Padded backs, curved fronts and pockets over most of the usable area. The logo usually goes on the top flap or a front pocket face, decided once we have seen the bag.
Duffel and kit bags
The club and gym default. A long barrel side gives a wide, shallow panel that suits a wordmark better than a square badge.
Laptop and satchel bags
Structured, padded and lined, which is what makes them the fussiest to decorate. A small, sharp left-chest-sized mark reads better here than a large one.
Drawstring bags
Light, cheap and the usual answer for school PE gear and event giveaways. Thin fabric wants a lighter stitch or a transfer rather than a dense fill.
Cooler and chiller bags
Insulated and almost always lined or laminated. Popular with trades and hospitality, and the one shape where the decoration conversation starts with the lining — see below.
One thing worth knowing before you choose: a bag is only as decoratable as its flattest panel. A tote is a single open face and takes almost anything. A padded laptop bag or a gusseted pack has straps, zips, foam and lining crossing most of it, so the usable area is whatever a hoop or a press can actually get to — which is a question about that particular bag, not about bags in general.
The second question is what is behind the panel. Cooler bags, waterproof packs and lined totes are coated or laminated, and embroidery puts needle holes through the coating while a press puts heat on it. We will not tell you either way what that does to how the bag performs — we genuinely do not know, and nobody has put it in writing for us. If the lining is doing a job you are relying on, check the requirement against the maker’s own specification, and we will tell you which method is the gentler of the two.
Decoration
What changes when you put a logo on a bag
A bag is the one item in a uniform order that gets carried rather than worn, so the logo is seen side-on, at distance, and against whatever the bag is leaning on. That changes where it goes and how big it needs to be.
The panel decides the placement
On a tote the whole front is available and a wordmark can run wide. On a pack it is the flap or a pocket face. We work out where the logo can sit from the bag itself rather than from a template, and confirm it in writing before anything runs.
Linings and coatings are a question, not a no
Plenty of bags are laminated, insulated or treated to shed water. We can stitch or press them; what we will not do is claim the lining performs the same afterwards, because that is not ours to promise. Check the bag’s specification.
Straps, zips and seams set the limits
Webbing, zip tape, buckles and reinforced stitching all sit where a logo might want to. Heavy hardware near the placement is the usual reason a design moves a few centimetres, and it is better found before the run than during it.
Most bag orders are embroidered. Canvas and heavy cotton take a dense stitch without complaint, a stitched mark survives being dragged in and out of a van or a locker, and thread does not lift at the edges the way a surface print eventually can.
Print is the better answer on thin drawstring fabric, on anything with photographic artwork or gradients in it, and when the mark needs to cover most of a tote face. We press every transfer here on our own heat press; the transfers themselves are printed for us by our transfer partner.
Two ways to start
Ready to get your bags branded?
Most quotes go back the same business day. There is no obligation and no minimum order.
Or call 021 082 12843 — Mon–Fri 8:30am–5:30pm.
What happens next
- 1. You send rough numbers and what the team does.
- 2. We come back with garment options and a price per garment, decoration included, usually the same business day.
- 3. Once you go ahead, we confirm logo size and placement in writing before anything is decorated.
How it works
How a bag order runs
Three steps, and nothing is decorated until you have approved a proof.
Step 1
Send the details
Your logo, roughly what sort of bag you are after and how many. If you already have the bags, tell us the make — the construction is what decides where a logo can go.
Step 2
We quote it
Bag options and a price per bag with the decoration included, usually back the same business day. One number per bag, not a bag cost and a branding cost to add together.
Step 3
Proof, decorate, courier
You approve a digital proof and we confirm logo size and placement in writing. Then the order is stitched or pressed here in Glenfield and couriered to you.
Embroidery carries a one-off setup if we have not already set your logo up at that size — that is the step where your artwork becomes machine instructions, and the exact stitch count and price are only known once it is done. One setup covers your bags at the same logo size, so tote bags and drawstring bags share it; a much larger mark on a duffel side needs its own, because it is not just the same stitching enlarged. Your logo stays yours, the stitch file we build from it is ours, and we keep it on record so a reorder of the same gear never pays setup again.
Who we brand bags for
Bags are usually the last thing added to a uniform order and the first thing carried out of the building. These are the three we quote most often.
Questions
Questions people ordering bags ask
If yours is not here, ask when you request a quote and you will get a straight answer.
How much does custom bag embroidery cost?
Every job is quoted. The bag itself, the size of the logo and the quantity all move the number, so a stitched club mark on twenty duffels and a full-colour transfer on two hundred totes are different jobs. You get one price per bag with the decoration already in it, not a bag cost and a branding cost to add together. Send the logo and rough numbers and the quote usually comes back the same business day.
Is there a minimum order?
No. One bag or three hundred. Larger runs price better per unit because the setup is spread further, but there is no minimum quantity and no obligation to reorder. A very small order does carry a handling charge, for the same reason the per-unit price moves: setting the machine up and running it takes much the same work for one bag as for fifty. The charge is on your quote before you commit to anything.
Can you embroider any bag?
Almost, and the answer comes down to whether there is a flat panel we can get to. Totes, drawstring bags and duffel sides are straightforward. Heavily padded packs, small structured satchels and anything with hardware right across the front are harder, because a hoop or a press needs a flat area with nothing behind it — on some bags that area is a pocket face and on a few it is not really there at all. Send us the make, or one spare bag, and you will get a straight answer before you order the rest.
Is embroidery or printing better on a bag?
Embroidery for most of them. Bags get dragged, dropped and packed against other gear, and a stitched mark handles that better than a surface finish that can lift at the edges over time. Print wins on thin drawstring fabric that a dense stitch would pucker, on artwork with photographs or gradients in it, and when the mark needs to cover most of a tote face. We will tell you which one your artwork actually needs rather than take the order either way.
Can you decorate a cooler bag or a waterproof pack?
Yes, and we will be straight about what we do not know. Embroidery puts needle holes through the outer layer and a heat press applies heat and pressure to it, and neither of those leaves a lining or a laminate exactly as it was. What we cannot tell you is how much that changes the way the bag performs, because we have nothing in writing from the makers to base it on. If the lining is doing a job you are relying on, confirm the requirement against the bag’s own specification before you order, and we will tell you which method is the gentler of the two on that material.
Can I supply my own bags?
Yes. Send us your own stock and we will decorate it, or we source the blanks and decorate them in one go. If you are supplying, send one spare where you can — panel size, lining and hardware all change how a design has to be set up, and it is much better to find that out on a spare than on your whole run.
Do you brand bags for businesses across Auckland?
Yes, and across the rest of the country too. Bags go out to offices in the CBD, clubs on the North Shore and schools out west constantly, alongside the polos and hoodies they usually match. Everything is decorated in Glenfield and couriered, and the South Island is the same job with a longer courier leg.
Can I come in and pick them up?
No. We are a service-area business — the workshop is in Glenfield and there is no counter, so there are no walk-ins and nothing is collected in person. Orders start with a message or a phone call, artwork comes over email, and the finished bags are couriered to you anywhere in the country, Auckland included.
Send us the numbers and the logo
Usually same-business-day replies, Mon–Fri. One bag is a real order.